So far so good. No? I was happier than a few castanets knowing that he had asked me for my package of books , all in English, to entertain myself and be a better “funelero” (the funnel is terrible). First email, a few minutes later, thanking you for the purchase, letting you know that you are in a funnel (thanks for the notice) and offering additional value: “while the book arrives, I will give you this video valued at…”. Cool! You open the video, you see it… okay. Not bad. Trin. Another email! This time telling me something like “hey Vic, I saw that you went shopping but you haven’t completed the order… do it or you’ll run out of books!” Confusion. How?
The outcome that leads to a draw
Shit! Panic running through my veins! Will I be left without the Expert Secrets and the cartoon books? Will everyone category email list else push me forward? Mamaaaaaaa. It can’t be, I’m going to buy it… it won’t be… The outcome that leads to a draw And I bought it again, because I didn’t want to be left without the pack . And everything started again. More emails, more notices that the order had not been completed… more confusion… Until I saw the light… only it was fucking red . Finally I get the notice from Paypal that they have made the charge. Now I’ve done it right! And then the email that they have already sent it. Cool! And a few hours later the second charge. As? And the few hours and a little bit the second confirmation email that they have sent it…
The fine line between wow and yuck in marketing automation
Do you remember that movie where the robots are super realistic but, at one point, the human-looking robot crashes and Phone Number VI ends up having its head blown off? No? Me neither, I think I made it up. But the truth is that it illustrates what happens when the automatic, which wants to be human, fails. Because yes, automating and making communication much more personalized as well as scalable is good, I’m not saying no. But hey, what happens when automation fails?