Promotion in Telegram should be manageable, clear and planned in advance. This will make it much easier for you to prepare relevant content and evaluate the results of the work done to determine further actions. We have prepar kuwait whatsapp data a small step-by-step guide that will help you develop a competent strategy for promoting your business in Telegram.
Choice of tactics. It should correspond to the established promotion goal.
- channel (more suitable for image promotion);
- chat bot (relevant for quick purchases in a simple business niche);
- a combination of both tools (the best option for a large project where you need to attract a client, stand out from strong competitors, work through objections and neutralize the buyer’s fears).
The tactics of promotion in ssl certificate: what it is, types, benefits, and how to install Telegram consists of 4 main points:
- content strategy (what and why needs to be publishe);
- advertising strategy (what target audience and how exactly to attract, methods of receiving applications for the purchase of goods and services);
- visual concept (how to design a community and publications);
- methods for analyzing promotion results (what metrics are relevant to consider and what result should be considere a success of the campaign).
Creating a sales funnel.
For Telegram, as for most social networks, the model based on the AARRR framework (acquisition, activation, retention, revenue, referral) is considered relevant. We act according to it as follows:
- we attract target audiences with seedings, promotions and advantageous offers, and bring in leads from other sources;
- we inform about goods and services, talk about their properties and benefits for the buyer;
- we work through objections, make the brand more open and popular (we answer users’ questions, publish reviews, provide philippines numbers maximum information about the company and production);
- we form a unique selling proposition, sell using promotions and discounts, and make relevant offers to the target audience;
- we make clients regular (we motivate them to interact again with bonuses, increase loyalty to the company with a special program, receive feedback with the help of surveys, and increase engagement with interactive activities).
Forming a connection between content and advertising.
Since there is no targeted advertising in Telegram, you need to pay maximum attention to the relevance of the published content. That is, it must correspond to the advertising message. The texts are prepared as follows:
- take into account the release of new products, promotions being developed and future offers for customers;
- take into account the dates and terms of offers;
- prepare suitable materials for sowing;
- negotiate with different channels about advertising placement.
Ideally, the user should see an ad, follow a link to your channel or chatbot, see . A promotion or sale that interests them. And if the latest posts are on a different topic, they are unlikely to scroll through them to get to the right publication and make a purchase.
Choosing a design.
It is useful to work out an individual brand book in advance and design your Telegram channel in its style. If you don’t have this, study the options chosen by competitors in your niche. There are several relevant recommendations for the design of promotion tools in Telegram:
- choose a concise, minimalistic and clearly visible avatar with contrasting colors (it is best to use the brand logo);
- use photos and videos of your product, don’t take images from stocks or the Internet;
- in the pinned post, indicate as much useful and important information for the user as possible (discounts, promotions, your USP, a link to the order form or the official website of the project);
- Use branded elements of the channel or chatbot design, this will increase brand recognition.
Defining suitable metrics for analyzing promotion results.
The effectiveness of Telegram channel promotion.
And business promotion at the first stages assessed studying the reach of publications, counting the number of subscribers and the number of sales via the messenger.
We consider Visibility Rate to be the key metric for Telegram – the ratio of post views to the total number of subscribers.
This way you can understand whether the current content is interesting to the target audience. This metric should assessed on a daily basis and separately for posts.
The practical experience of Ingate experts shows that 60% can be considered a good VR level. But in some business niches, 40-50% will be enough. Do not forget that the Visibility Rate is also affected by. She habit of some subscribers to accumulate unread publications and then study them all in one day.