Middle-of-Funnel (MOFU) content makes it easier to create evaluations.
When users have passed the initial stage we analyzed above and have already gained some engagement with your brand, we consider them to be in the oman telegram data “middle of the funnel” (MOFU). At this stage, they begin to evaluate your product or service.
At this point, they have already gained awareness but are not yet ready to buy. So, here it is important to create free content that will convert them into leads.
This content should be slightly more “enhanced” than TOFU and entice visitors to register to gain access to it.
MOFU content can take many different forms, such as educational materials, discount codes and coupons, access to webinars and events, or free software.
Bottom-of-Funnel (BOFU) content makes it easier to create conversions.
BOFU content targets people who are close to making a purchase decision.
At this stage, users are already familiar with your additionally ai allows businesses to product. . They may even be wondering if your product is worth their money. Or they may simply need a reminder of how much your product will benefit them.
Successful BOFU content is what will ultimately convince them to click “Buy” and acquire your product.
How can this be done?
– Overcoming obstacles that make potential customers procrastinate
– Facilitating favorable product comparison
– Making it easier for potential customers to complete the purchase
When creating BOFU content, it’s a good idea to keep in mind some of the most common questions and objections about buying the product. Then consider what content can address the above issues?
BOFU content can take many different forms, such as free trials, customer stories, webinars or events, mini-classes, and so on.
Conclusion
We believe that by now you understand that successful content marketing does not happen by chance. Instead, it is created based on a specific strategy designed for a specific purpose: to maximize its performance at every stage of the marketing funnel.
Now we can say with almost certainty that you have phone number us learned everything you need to know about content marketing. If it seemed like a lot and complicated to you, relax! You don’t have to implement everything perfectly from the beginning. Start by taking one step at a time. And before you know it, you will have created an incredible content strategy that will build trust in your brand and ultimately achieve more sales and profits!