SEO refers to search engine optimization, which is essential for e-commerce, because the better positions your pages, blogs and publications occupy in searches on Google, Yahoo and other search engines, the greater your sales opportunities will be.
There are many options for optimizing online stores for search engines , such as:
- product pages;
- description of offers;
- product categories;
- corporate blog;
- pricing rich snippets;
- inter alia.
WPO (Web Performance Optimization)
This concept refers to the set of actions that can philippines telegram data be implemented on web pages to improve their technical performance , reducing content loading time and making them more user-friendly.
The result of a good WPO strategy is the retention of visitors on the website, which also ends up avoiding the loss of many business opportunities.
Ultimately, the chances of abandoning pages increase by 32% if the page takes more than 3 seconds to load, according to data from Think With Google .
WPO actions are essential for the effective digitalization of SMEs and large companies that have virtual stores, because they allow offering users a pleasant experience and keeping them wanting to continue checking out the purchasing alternatives.
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Interactive web pages
Websites that offer memorable browsing what brand journalism is and how companies are using this strategy experiences to their users are the ones that have the best chance of coming out ahead in the competition for users’ attention (and their purchasing decisions).
To achieve this goal, creating web pages with interactive content is a powerful alternative.
These pages encourage users to actively participate in the dynamics of the website, indicating their preferences and needs by clicking on each element of the screen.
There are many types of interactive content, such as:
- infographics ;
- questionnaires;
- ebooks ;
- white papers;
- maps ;
- Landing Pages;
- inter alia.
But in virtual stores, the most interesting type of interactive page is the calculator. These resources will allow you to ask the user for points that relate to their purchasing power, so that you can show them the product that is most compatible with their parameters.
A sportswear store, for example, can provide a calculator where the user has to answer “how much are you willing to spend on a complete soccer uniform kit.”
Depending on the final result of the calculations you make on your calculator, you can offer more expensive or cheaper materials, increasing the chances of conversion.
In this comprehensive ebook you will find the information you need if you want to implement interactive experiences for your e-commerce users :
Content Marketing
Content Marketing and SEO go hand b to c database in hand. It is through publishing articles, ebooks and other materials that you will be able to captivate and generate an audience and, in addition, optimize your positioning.
By delegating this strategy to experts, they will not only develop content tailored to the characteristics and needs of your buyer persona , but they will also use SEO to ensure that each of them has great visibility in search engines and, consequently, on the Internet.
Take advantage of the pace and download our complete and free e-book on Content Marketing strategies for online stores!
Email Marketing
A good content strategy for e-commerce includes Email Marketing , as it is a way to connect with users in a direct, practical and personalized way.
Feeding a user’s inbox with content will make them more likely to purchase your website’s products and services, and will also turn them into a member of your audience.
Don’t forget! Email Marketing is a great ally for E-commerce. That’s why we have a complete material on how to use this strategy in a virtual store. Download it for free!
Conversion Rate Optimization (CRO)
Another basic aspect of Digital Marketing is getting a significant portion of visitors to an online store’s blog to make a transaction (purchase), i.e. optimizing the conversion rate ( CRO ).
To achieve this, this strategy uses methodologies such as Content Marketing, which attract users organically, show them the brand’s concern for their problems and needs, and improve overall interaction.
In addition to this, it employs strategies such as Remarketing , which allows Google Ads users to appear multiple times to users who have shown interest.
Like any business, e-commerce requires constant monitoring of e-commerce metrics. The goal is to identify what works and what doesn’t, adjust the strategy, notice changes in performance to react quickly, and overall, continually optimize results.
There are countless metrics within a company and it would be impossible to track them all. Therefore, it is necessary to select the most relevant ones.
In the case of an e-commerce, we can highlight seven main e-commerce metrics, including:
1. Website traffic
If people don’t get to e-commerce, obviously, they can’t buy.
Monitoring how many users access your e-commerce site will help determine strategies to attract more visitors , such as SEO improvements and building web referrals through backlinks.
Traffic can be monitored daily, but for smaller scale e-commerce sites, weekly monitoring may be sufficient.
2. Unique visitors vs. returning visitors
Getting a million visitors to your e-commerce site sounds great, right? But be careful! If all of these visits are unique and none of them are recurring, your online store is probably having a problem.
This metric indicates whether users return to the site within a given time period.
If the proportion of repeat visitors is too low, the site may not perform well or meet consumer purchasing expectations.
Other e-commerce metrics that also help identify these problems are site navigation time and the number of pages viewed per visitor.
3. Traffic sources
If you know people are coming to your e-commerce site, that’s good. But it’s even better to know how they’re getting there. By discovering the top traffic sources, you can adjust your strategy to make the most of them.
Bottom line: find what works and do more of it.
Of course, it is also useful to identify where users are not coming from. Maybe you are investing a lot (time and/or money) in sponsored ads , for example, without getting any return. Then you can change the way this resource is exploited.
4. Conversion
A conversion, in e-commerce, most often means a purchase. How many users visited your pages and made a purchase?
In other words, how many visits actually converted into sales?
This e-commerce metric is essential for analyzing the effectiveness of your pages and establishing improvements in conversion opportunities.