In the traditional market, the launch of innovative products requires a strong investment
in advertising and a large logistics structure to take it to the appropriate points of sale or suppliers, as
well as the productivity of a sales team.
That is why many medium and small entrepreneurs take advantage of e-commerce to offer new
services or items, allowing users to learn about their specifications and even interact with some of
their features before purchasing them.
3. Brand recognition
If your business has been around for years, but netherlands telegram data its brand recognition is very low, you definitely need e-commerce.
Marketing in the large community of the Internet and social networks helps a brand go from being “invisible” to being known by many users and market players.
What is the history of e-commerce?
To talk about the history of e-commerce, we don’t have what is value selling and why is it so important to go back to very distant times. Like many of us, this marketing method is from the millennial era.
The beginning of e-commerce is related to the opening of the Internet for commercial use, in the innovative year of 1991.
However, it was not until 1994 that the first company with a major investment specifically aimed at electronic channels was born: Cadabra.
You don’t know her, do you? And yet, this is one of the most successful startups in history.
No, it’s not that you’ve been living in a bubble for the past few years. It’s just that in 1995 Cadabra changed its name to Amazon (now you know what we’re talking about).
Amazon started as an online bookstore that later expanded to all types of products, becoming a model for many other entrepreneurs to follow.
What are the benefits of e-commerce?
If you’ve been paying attention up to b to c database this point, you already understand some of the advantages of e-commerce, such as its global reach, ubiquity, and exposure.
However, there are many more specific advantages of this marketing method, below we will explain 3 of them.
1. Flexibility and simplification
To have a successful virtual store you will not need hundreds of employees, as long as you have good architecture and technological support.
In addition, there are solutions such as Dropshipping , which significantly simplify the online sales process. In the case of this model, it allows e-commerce businesses to operate without having stock, as it provides a direct link with the supplier.
2. Access to information
We will talk about Digital Marketing and Inbound Marketing later , but we can tell you in advance that developing these types of strategies is much easier when marketing electronically.
This is because the dynamics of e-commerce provide access to valuable information about customer identification , consumption patterns and market preferences.
In addition, it is very easy to track the different e-commerce metrics and KPIs , including the conversion rate.
3. Less investment
In recent years, e-commerce has not only become a source of profitability for big brands. It has also established itself as a very good alternative for small and medium-sized entrepreneurs.
This is because it requires much lower investments than traditional trade.
Among other things, it allows you to save costs on employee payroll, high-volume inventories and expenses associated with the maintenance and rental of physical stores.
Regardless of the type of e-commerce, it is important to work on sales strategies and campaigns taking into account the different purchasing funnels, as well as the target audiences that the business wants to reach.
Discover the main types of e-commerce and their characteristics below!
Business to Consumer – B2C
The Business to Consumer (B2C) model is also known as retail e-commerce and involves a direct business relationship between the seller and the end consumer.
The sales process is practically 100% digital, except for delivery logistics in the case of physical products.
In other words, one of the main elements of this relationship is that the purchasing process is very simple and B2C e-commerces must opt for an intuitive and easy user experience .
According to Statista, this is one of the fastest growing markets and its transactions are expected to reach a global total of $6.3 trillion by 2024.
Direct to Consumer – D2C
The manufacturer sells directly to the end consumer. That would be the brief definition of the D2C type of e-commerce. Its great advantage, for the company and the end consumer, is that sales intermediaries are eliminated.
Thus, the relationship is established directly between the manufacturer and the customer, reducing sales costs.
However, there is a need for investment in a process that is not part of the core business , since factories do not usually specialize in marketing and everything related to serving the end consumer. In other words, it is necessary to evaluate the pros and cons of this e-commerce model before implementing it in the business.