Most websites serve one (or more) of three main purposes:
- to connect individuals based on a common interest;
- to sell or create awareness about a particular product or service;
- to inform, educate, or entertain users.
Whatever the purpose of your site, effective croatia phone number data Content Marketing matters if you want to succeed. In this article, we’ll look at one specific, important aspect of a good content marketing strategy: the pillar page.
Let’s go!
What is a Pillar Page?
A pillar page is an extensive informational resource webpage that links to other related pages on the same domain.
Also known as a power page, the pillar page covers the overall topic at a top-line and then links to other resources as needed, allowing visitors review your team’s goals and identify the corresponding metrics to seek further information connected to the main topic. You might consider it a “hub” of sorts.
Here’s an example: let’s take the topic of “Digital Marketing”. The pillar page will discuss the concept and related subcategories in its broadest sense. It will then link out to other, more concise pages that cover different aspects that fall under the phone database umbrella category.
So you might have a page on email marketing, a page on pay-per-click advertising, a page on social media, and so on.
This centralized information hub helps organize a website clearly and elegantly, which is good news for both human users and search engine crawlers.
It also adds value, by providing a thorough What is a Pillar and exhaustive resource on a particular topic of interest to your audience.
This pillar page is from Hubspot, and What is a Pillar centers on productivity apps. It details the various products on the market and the use cases for each; then provides links out to other content — both internal and external — where visitors can find out more.
Kinds of Pillar Pages
The concept of pillar pages has already evolved. They can take many different forms, and each company and website owner uses a slightly different format.
Overall, though, pillar pages can be categorized broadly into three types:
Resource
Resource pillar pages are pages that mainly serve to collate links and resources on a shared topic.
This page type is usually lean on information and instead serves up a selection of links that the user can visit to gain more information on the subject matter.
Importantly, a strong pre-existing backlinking strategy is crucial to the efficacy of resource pillar pages. Without one, they are unlikely to rank well by themselves.
Product or service pages
The product or service pillar page will What is a Pillar list all of your products and services (or at least your flagship offerings) in one location.
The goal is to make it easier for users to locate exactly what they’re searching for. Moreover, they can browse your catalog at a glance to compare prices, features, or functionality.
An e-commerce website might use a product pillar page to highlight different product categories, enabling customers to buy more quickly and easily.