you ensure that your content strategy is resilient to algorithm changes and therefore attract a larger audience.
But let’s be clear: You don’t have to use all of the above content types. Or, more accurately, you shouldn’t.
Why, you ask? First of all, if you’re “spreading” cambodia telegram data yourself across so many different fronts, it’s unlikely you’ll have the time or resources to perform equally well on all of them. And second, not all types of content are right for all businesses or serve the goals set by every brand.
OK. By now you should have a good idea of what content marketing means and what basic forms it can take.
The next important thing to understand is how content marketing fits into the bigger picture you are pursuing for your business.
How can content marketing be integrated into the Customer Value Journey ?
In case you’re not already familiar with marketing terms, the customer journey is based on the logic that internet users follow a series of steps in order to transform from random visitors to customers of a brand.
The Customer Value Journey (CVJ for short) works as follows:
1. First of all, someone gains awareness about your brand
2. Then they become engaged with your content (e.g. they read your posts, watch your videos, etc.)
3. Subscribes and converts to a lead (usually by giving access to information such as email)
4. Converts into a customer by making a first purchase
5. They get more and more excited about your if companies comprehend why these product or service when you provide a fantastic customer experience.
6. Gradually turns into a loyal customer, making more purchases
7. Eventually becomes your advocate , providing passive recommendations (e.g. leaving a positive review)
8. In the final stage, your best customers become promoters of your brand, recommending your products to their friends, family and/or audience.
Content marketing is mainly related to 4 steps of CVJ: awareness, engagement, subscriptions and excitement.
How content marketing creates awareness
Content can be a powerful way to create awareness. To achieve this, it’s important to understand how people search for content online. The two most popular ways are through search engines and
Therefore, it is important to optimize your phone number us content so that it is visible on these platforms.
For example, when you search on Google for any topic, you’ve surely noticed that various results appear on the first page.
By clicking on any of these, you gain awareness of the brand or person who created that specific content.
How content marketing creates engagement
This is a bit more… fragile point of CVJ. At this stage, people know you exist, but they don’t trust you enough to give you their personal data (e.g. their email address).
One of the best ways to increase trust is by providing useful content that will attract visitors to engage with it.
The engagement stage can include several things, from someone watching a video to commenting on a Facebook post or reading a post on your blog.